ISaloni, or Salone Internazionale del Mobile, it one of the most important and biggest trade shows around the world. The 2015 edition will have 24 pavilions, more than 1500 exhibitors, and expects the visit of more than 300 000 visitors that during the 14th and 19th of April will be seeking the best novelties and trends in the design sector.
During this days there is also the Fuori Salone With the event almost on the doorstep, we unveil 5 events that you can’t miss at the ISaloni edition 2015.
This year, Designjunction edit Milan takes over three floors of Casa dell’Opera Nazionale Balilla, a former school building and theatre originally built in the 1930s. Some 40 brands, mostly British, are expected to fill the space with pop-ups, installations and booths, by the likes of Tom Dixon, Case Furniture, Beyond Object, Form Us With Love and Modus. The five-day event is one of dozens to be found in the San Babila Design Quarter, a vibrant new destination with over 30 furniture and fashion showrooms, all within walking distance of each other. Via Pietro Mascagni, April 15 to 19.
One of the great treats during Milan Design Week 2015 is visiting exhibits hosted within some of the most elegant private palaces in the city. “Housewarming,” an experiential installation on view at Palazzo Crespi – open to the public for the first time – brings together 19 designers invited to interpret the concept of welcoming guests. The idea is for visitors to leave with a sense of belonging to this Milanese home. Corso Venezia 20, April 14 to 17.
Teaming up with BMW Design to reimagine the car as a multi-layered interpretation of the BMW Design leitmotif “Precision and Poetry,” Zurich designer Alfredo Häberli created one of the most imaginative forms that might actually hit the road one day. The designer deliberately abstracted the car into an entirely new kind of object – wildly organic in shape and material, it looks nothing like the automobile as we know it today. Via Amatore Sciesa 3, April 14 to 19.
Anything involving Marcel Wanders is sure to involve high drama. This year, the Dutch designer has collaborated with LG Hausys, the inventor of Hi-Macs solid surfacing, which becomes a work of art in Wanders’ hands. There will be two contrasting spaces to the exhibit: a “rational zone” that is functional and visually clean; and an “emotional zone” that will be more mysterious, poetic, and entirely covered in the Wanders’ Blooming Universe pattern. Superstudio Più, Temporary Museum for New Design, April 14 to 19.
Milan Design Week regulars have come to expect Moooi to blow their minds with a 1,700-square-metre installation held inside via Savona 56. For two years running, the Dutch furniture company has presented elaborate exhibitionsthat theatrically mix home environments framed by outstanding photographic backdrops. Rahi Rezvani’s mesmerizing portraits will adorn the space this year. “When Marcel Wanders came to visit me at my studio,” says Rezvani about his collaboration with Moooi’s creative director, “I recognized a creative soul who lets imagination lead him to something really original and dense with emotion.”
Product-wise, Moooi will be showcasing a new line of carpets, and the Statistocrat lamp by Atelier Van Lieshout. Also on view are new pieces by Bas Kosters, Bertjan Pot, Broersen en Lukacs, Christian Lacroix, Front and Jurgen Bey. Wanders himself is presenting a giant rocking unicorn, Arion, made of solid wood and adorned with white embroidered leather. On view at via Savona 56, April 13 to 19.
Find out more information at Milan Design Agenda.