Check Out The Greenest Luxury Hotel Chain in The World – India is the country where pollution is a serious problem since it has six of the ten most polluted cities in the world. The environmental issue is starting to concern the luxury hotel market, however, to make a hotel completely sustainable can be a true challenge. ITC Hotels is one of the very first that is trying to promote a cleaner planet with his eco-friendly projects.
This luxury hotel chain is the second big company in the Indian market, with more than 90 hotels throughout the country. Besides this incredible achievement, this hotel chain is also the only company in the world to have been carbon positive for 13 years, water positive for 16 years, and solid waste recycling positive for 11 years in one of the world’s most polluted countries!
Their latest luxury hotel project in Hyderabad, called ITC Kohenur incorporates high-tech green initiatives like 100 percent LED lighting, a green roof, and a unique building structure that captures maximum sunlight, but also guest-facing improvements like Vitamin C–infused showers and plants in every room to improve air quality.
ITC Hotels also tries to work with local communities, since it is an important aspect of their “Responsible Luxury” concept. “Having integrated ourselves into the fabric of the community, we ensure that we share our learnings and aid in working towards an ecosystem which is beneficial to all, whether it be local neighborhoods, schools, or municipal corporations”, explains the company’s chief executive, Dipak Haksar, to the Architectural Digest journalist.
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“True luxury cannot stand alone—it must harness all elements of nature and benefit all stakeholders. While we may have been ahead of the curve, we believe that our ethos is a sign of the times”, affirms the company’s chief executive, Dipak Haksar, to the Architectural Digest journalist.
Todays conscious consumer is looking for luxury brands that are concerned with the natural environment. The luxury hotels context needs to be a part of this challenge of making luxury more meaningful and eco-friendly. We can say that this is a true example as “nothing is impossible until it’s done” (Nelson Mandela).