Isabelle Miaja Reveals How She Conquered The Singapore Design Industry – The interior designer founded the Miaja Design Group in 1995 and is now one of the biggest interior design and architecture firm headquartered in Singapore. Quality in design, service, and relationships with all people involved are key to the studio‘s success. Discover more about her inspirational work in an exclusive interview by one of the best luxury design magazines!
Isabelle Miaja‘s international interior design firm provides bespoke hospitality design solutions for multiple luxury brand hotels and resorts, corporate developments and high-end residential clients across the world. “Being a designer gives me a creative outlet. I love thinking of unique new concepts and working on bespoke designs. Seeing my completed interior design projects such as beautiful hotels or private residences is very rewarding”, she enhanced to the CovetED Magazine team.
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“I consider myself very fortunate to be able to do what I love every day. Being an artist isn’t something you can switch off, and it is a lot of hard work. (…) It’s essential to learn each day and be innovative. I am very proud of my career achievements to date, and I know my children are too. Ultimately, I want my designs to connect with people and to bring joy… if I achieve that, I have done what I set out to do.”
Isabelle Miaja’s is focused on offering the best interior design services for leading hotel operators, including Accor, Minor International, Tata Group, InterContinental Hotels Group, and Carlson Rezidor Hotel Group. These developments include projects based in the Middle-East, Central Asia, South-East Asia, and South Pacific. Isabelle Miaja claims that she enjoys the design process from start to finish.
Since the Miaja Design Group is specialized in hospitality interior design solutions for luxury brand hotels and resorts, they work on corporate development projects, high-end residential and with clients across the world. More recently, Isabelle Miaja’ studio has also branched out to healthcare and other sectors. Some of their biggest projects include the Sofitel So Singapore, the Pullman Central Park Hotel in Jakarta and the Sofitel Mumbai BKC in India, for which the Singapore-based designer has gained international recognition.
Isabelle Miaja doesn’t like do define her designs with a particular style, allowing each project to define itself with “its own unique signature and be sensitive to the environment, local culture and a have a good sense of time and space”. Miaja Design Group creates unique art collections for each project, bringing in a local creative inspiration by tapping into the country’s cultural background and its unique artistic translation. These personalized art pieces become a part of the essence of the project and a fundamental element of the final vision.
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“In interior design, we are creative but 60% of what we do is also about designing with practicality in mind. The work of great Architects inspires me, iconic buildings such as the Sydney Opera House or The Shard in London. They really have the ‘wow factor’ and are a design dream! This is why I am starting to branch out to Architecture as part of the services we offer at my firm.”
When it comes to design trends, Isabelle Miaja thinks there is a focus on well-being, with designers concerned not only about comfort but also about true peace and relaxation.
Regarding craftsmanship, Isabelle Miaja feels that David Boucher (Boucher & Co.) keeps alive the wonder and secrets of true craftsmen such as Boulle Ruhlmann. “I personally celebrate the beauty of this style of work, there is so much charm in the detailing that only the hand can produce”, she says. For the future, the Singapore-based designer hopes for a greater focus on green buildings, renewable materials, and preserving nature. We hope you’ve enjoyed this interview with Miaja Design Group!
