Preview Comfort Zone, The Theme For Maison et Objet September 2017 – The grand and international renowned furniture fair, Maison et Objet Paris is set to return once again to Paris Nord Villepinte, from 8-12 September. For this edition, design enthusiasts will be presented with an inspirational and relaxing thème, Comfort Zone which was selected from the year-round collective work of M&O Observatory members. And Best Design Projects preview what you can expect from this most wanted design event.
In September 2017, François Bernard will take over the Inspirations Space to present a selection of objects by exhibiting brands as well as the Bookshop-Café that will present a space defined by soft tones of almond and Linden greens evoking a perfect garden-like setting. It will also showcase a wide variety of sources that illustrate the theme. Furthermore, the Inspirations Books will demonstrate the theme from countless forward-looking perspectives, while the Conference Space will provide an opportunity to further explore the notion of Comfort with a five-day programme of debates on current related trends.
The coordinator of the M&O Observatory and Editor-in-Chief of the inspirations book, Marie-Jo Malait, explained the essence of the theme,
“To satisfy our yearning for rest and quiet, shapes become rounder, more enveloping. They wrap us up in a protective and comforting cocoon. Funny-looking cushions on legs replace chairs and provide the perfect place to sit and relax. Soft materials are everywhere and contribute to our well-being,” she continued by saying, “Both warm and casual, contemporary comfort meets comforting design. 100% feel good lifestyle.”
This year, the Inspirations Space went through some modifications seeing that the organisers expressed the desire of opting for a more pragmatic approach in regards to the layout of the fair in order to optimise the ultimate visitor experience. It became a sort of insightful preamble bound to make the visitors’ journey more practical and easy.
One of the highlights of this edition will be armchairs showcasing increasingly enveloping shapes, including the noteworthy Marie-Christine Dorner’s Cover for Cinna or the stunning Nuvola 09 by Paola Navone for Gervasoni. Visitors can also count with a series of humorous design, while still not losing the concept of comfort, such as the AP Collection chair which is covered with dozens of stuffed animals.
Softer lines have come to replace right angles regarding the main trends to be seen at the prestigious exhibition. Seating has taken on organic shapes and pod-inspired designs, just take, for example, the Beatnik chair by Donar that contradicts the linear furniture trend that has been seen as of recent years.
The Inspirations Space will accurately translate the nature of Maison et Objet by combining cutting-edge technology with artisanal elements, thus showing M&O’s sense of diversity and openness. To this date, Maison&Objet Paris is still regarded as an exceptional event that starts conversations and to research, offering the necessary material to reﬂect changes in taste, aesthetics, habits, which is quite telling about our past, present and future society.
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