Amazing interior decor by Apparatus Masterminds

Amazing interior decor by Apparatus Masterminds: Gabriel Hendifar and Jeremy Anderson, the men behind Apparatus, transform their New York City loft into an amazing showcase of the couple’s signature aesthetic and design. Check out here their interior decor choices!

Apparatus founders Gabriel Hendifar and Jeremy Anderson gave a new look to their New York City home. They are known for incorporating a strange kind of beauty, highly refined and seriously seductive in their interior decor projects.

The same adjectives describe Apparatus’s famously swanky Manhattan showroom, as well as the lavish annual fête that Hendifar and Anderson throw there every spring. As the story of this couple and their brand, their creativity in the interior design of the loft contains clues of what we might expect to see from them in the future.

It is located on the top floor of an erstwhile industrial building in the Flatiron District. Composed of custom pieces, peculiar objects, and compelling architectural details, the residence strikes a delicate balance between the raw and the cooked, the simple and the luxury. In this design project, they wanted to experiment, in a semiformal way, in a space that resists formality.

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Throughout the loft, the designers paired Apparatus lighting and furniture with sympathetic vintage pieces. The living room is a tour of what an eccentric chic interior design can be, exemplifying the duo’s sensibility. Midcentury dark sofas provide a dramatic counterpoint to the warm red-toned wood shutters.

Sheathed in rust-colored velvet and centered on a brass bed with a Persian lamb bolster set into the headboard, space echoes the crazy-sexy-cool vibe of disco-era debauchery, giving it a unique high-end look. The couple’s master bedroom can be summed up in two words: come-hither.

In the living room, Milo Baughman sofas and an ottoman with a bolster surround marble-topped cocktail tables designed by Hendifar. Two hand-carved liquor cupboards on copper plinths flank an eel skin–and–brass cabinet by Hendifar. The artwork is made by Robert Moreland.