The New Interior Design Of The Rogers Men’s Store In The USA – The new Hubbard Clothing Co. store was designed by Chris Goddard, founder and head designer of the Goddard Design Group and it’s one of the Covet International Awards contestants. The interior designer is popular for his expertise on luxury design.

Written by João Barros

The purpose of this interior design project was to transport the client to the Madison Avenue street in New York City or to a shop in Europe.  Donnie Hubbard, CEO of the Hubbard Clothing Co., not only wanted a place to show of the clothes, but also a private lounge area with personalized lockers, that offered his male clients a custom shopping experience.

Hubbard Clothing Co. has a worldwide popular men’s clothing collection with a cosmopolitan influence. So in the design of the store, Chris Goddard wanted to capture that essence through custom design display pieces, that were planed until the smallest detail. Inspired by the English country house style, the solid black backgrounds allow the clothes to stand out.

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The private lounge area, accessed through a custom-built armoire, occupies one-third of the store’s square footage. In the ceiling, you can find some oil paintings, and a 1950s mounted Dall sheep, right above the red Chesterfield sofa. This men fashion store features a billiard table that is quite inviting to the guests and fosters the communal
the sense of camaraderie that seems to flow through the design project.

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The modern store also has a barbershop section which is manned by Italian barber called Gaetano Mariconi. This space also reflects the same design concept used throughout all store.  The dark black walls add a private feel to the all experience. The clients that are experiencing this moment can look to some paper created from Polaroids that Andy Warhol took of himself with different haircuts.

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