Ventura Projects – The Dutch Edition Is Coming To NYC For ICFF 2019 – This contemporary exhibition will be the “stage” at the famous American design fair where the Dutch interior designers, brands, and studios can show their best inspirational design ideas that represent the country’s contemporary design! Besides admiring the incredible designs, you can also participate in their extensive side programme with business workshops by design experts from the US Market. Discover more here!
After two incredible editions, the Ventura Projects exhibition is coming to New York City for the incredible ICFF 2019, which takes place from May 19th-22nd during New York Design Week (NYCxDesign 2019)! Ventura New York – the Dutch edition has the mission to showcase the best of Dutch contemporary design, by supporting the country’s designers, design studios and brands and help them conquer the US market. From established design brands to emerging Dutch talents, visit the inspiring Ventura Projects exhibition at #booth 1827!
Ventura Projects consists of curated exhibition areas that showcase the newest design ideas in the contemporary design industry. Each of the incredible exhibition involves dynamic curated format balances renowned designers with emerging talents, independent studios with established brands, design academies, galleries and institutions. This way, visitors are challenged to admire contemporary design from different perspectives, and participants are connected with others working beyond their own domain. Presented by Organisation in Design, the Dutch design edition at ICFF 2019 is going to be a 1 500 sq. ft. presentation of some of the top design brands and interior designers from Netherland.
The Ventura Projects bring 15 curated designers that focus their inspirational design ideas and approach on Dutch contemporary design. The programme is supported by the Consulate General of the Netherlands in New York as part of the Dutch Culture USA program, Creative Industries Fund NL, Netherlands Enterprise Agency, Creative #olland, Dutch Design Foundation, Braband C and Organisation in Design.
“In Holland, beauty does not happen by chance. We create a very deliberate – albeit – freeway. The designers we are bringing to New York are on a mission to change the world one design at a time. We are a small country with limited resources, but that has led to a unique perspective in our designers. This perspective is smart, adaptable and stands for a way of working and thinking that goes beyond our own borders,” explained Margriet Vollenberg, founder and art director of Ventura Projects.
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Whether as a design district or integrated exhibition, Ventura Projects stands out with its focus on content, creativity and experimentation. They want to recognize not only the best emerging trends and talents, and top quality and innovative design labels, but also new processes and production methods, conceptual and niche project, as well as debuting and established creatives.
Kaumera kimono by Nienke Hoogvliet | Image Credit: MetropolisFrom artistic and sustainable design to technologically innovative product, the inspiring exhibition showcases a creative range of solutions and concepts based on the concept of the Netherland’s contemporary design. For example, Creative Chef Studio, Jasper Udink ten Cate, pushes the boundaries between food, design, and art; while the designer Aleksandra Gaca creates architectural 3D-woven textiles that bring comfort to overly stimulating environments.